Midwich Ignite » Midwich Ignite

About us.

Midwich Ignite is the deep tech investment arm of Midwich Group PLC, one of the world’s leading audio, video, and lighting specialist distributors. Our relationship with Midwich shapes our strategy by focusing on emerging technologies across hardware and software that not only have great growth potential but also complement our existing business model.

Our impact extends beyond financial investment. The Ignite team leverages decades of entrepreneurial experience and deep industry knowledge, with a vast global network to help drive growth in your business.

Our investment appetite ranges from as early as seed rounds to late/growth stages.

Our approach.

Three pillars of our investment strategy:

Team above all

Our primary investment is in people. We believe that exceptional teams, supported by the right resources, inevitably flourish and achieve success. We place significant importance on integrity and commitment. We seek investments where our culture, values, and goals align closely with those of the teams we are investing in.

Deep industry knowledge

Our long-standing history in our sectors has helped us establish a strong network of industry relationships in the world of technology. This network is a valuable resource for sourcing talent and gaining diverse perspectives.

Thematic Investing

At Ignite, our deep industry knowledge allows us to identify trends poised to propel growth within our targeted sectors. These themes shape our investment strategy and steer our sourcing initiatives.

We back promising startups shaping sectors and industries that will define our future.

How we invest.

We like to roll our sleeves up and work closely with portfolio companies to identify areas of focus and how we can leverage our industry network and expertise to help achieve this. Representing over 600 vendors across the globe and with 22,000 customers in 28 geographic locations, Midwich Group is a powerful platform to help scale your business.

Capital from strategic investors

If you're looking to raise funding for your start-up, we invest in various rounds from seed to growth stages. Our approach combines smart capital with strategic support, empowering your startup's journey.

Leverage our technical and business expertise

As a strategic investor and partner, our portfolio companies can always count on our technical and business expertise to make better and quicker decisions to navigate the start-up lifecycle more efficiently

Unlock new opportunities with our network

The network is a founder's biggest asset - let ours, which includes entrepreneurs, advisors, clients, and experts, help you grow your business, expand into new markets, and secure future funding

We invest in companies innovating in a select set of sub-sectors that align with our strategic objectives.

Deep Tech

Emerging audio visual and lighting technologies

Smart and connected spaces

Hospitality and event tech

Robotics and automation

Get in touch.

Let's make sure we are on the same page...

We invest early in stellar teams that already have a functional product and strong traction and are now looking for a partner to help take them to the next level. We usually want to see some compelling signs of product-market fit, such as early revenue and user adoption, with robust month-over-month growth